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  2. Relational capital - Wikipedia

    en.wikipedia.org/wiki/Relational_Capital

    The notion that customer capital is separate from human and structural capital indicates its central importance to an organization's worth. The relationship with customers is distinct from other relationships either within or outside an organization. Relational Capital or Customer Capital is the strength and loyalty of customer relationships.

  3. Customer engineer - Wikipedia

    en.wikipedia.org/wiki/Customer_engineer

    Customer engineer. A customer engineer ( CE) is a worker whose primary job scope is to provide a service to customers who have signed a contract with the company. Originally, the term was used by IBM, but now customer engineer is also being used by other companies.

  4. Social CRM - Wikipedia

    en.wikipedia.org/wiki/Social_CRM

    The key benefit of social CRM is the ability for companies to interact with customers in a multichannel retailing environment (commonly referred to as omnichannel) and talk to customers the way they talk to each other. [4] [5] Social CRM enables companies to track a customer's social influence and source data from conversations occurring ...

  5. Management information system - Wikipedia

    en.wikipedia.org/wiki/Management_information_system

    Executive information system (EIS) is a reporting tool that provides quick access to summarized reports coming from all company levels and departments such as accounting, human resources and operations. Marketing information systems are management Information Systems designed specifically for managing the marketing aspects of the business.

  6. Strategic alliance - Wikipedia

    en.wikipedia.org/wiki/Strategic_alliance

    Strategic alliance. A strategic alliance (also see strategic partnership) is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. The alliance is a cooperation or collaboration which aims for a synergy where each partner hopes that the benefits from the alliance ...

  7. Customer review - Wikipedia

    en.wikipedia.org/wiki/Customer_review

    A customer review is an evaluation of a product or service made by someone who has purchased and used, or had experience with, a product or service. Customer reviews are a form of customer feedback on electronic commerce and online shopping sites. There are also dedicated review sites, some of which use customer reviews as well as or instead of ...

  8. Industrial relations - Wikipedia

    en.wikipedia.org/wiki/Industrial_relations

    e. Industrial relations or employment relations is the multidisciplinary academic field that studies the employment relationship; [1] that is, the complex interrelations between employers and employees, labor/trade unions, employer organizations, and the state . The newer name, "Employment Relations" is increasingly taking precedence because ...

  9. Open relationship - Wikipedia

    en.wikipedia.org/wiki/Open_relationship

    e. An open relationship is an intimate relationship that is sexually non-monogamous. The term is distinct from polyamory, in that it generally indicates a relationship where there is a primary emotional and intimate relationship between two partners, who agree to at least the possibility of sexual or emotional intimacy with other people.