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Salesforce, Inc. [1] Salesforce, Inc. is an American cloud -based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.
This included embedding sales force automation or extended customer service (e.g. inquiry, activity management) as CRM features in their ERP. Customer relationship management was popularized in 1997, due to the work of Siebel, Gartner, and IBM. Between 1997 and 2000, leading CRM products were enriched with shipping and marketing capabilities.
Salesforce management systems (also sales force automation systems ( SFA )) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems .
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing.
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Cirrus Insight is a customer relationship management (CRM) platform that integrates Salesforce with third-party services, including Gmail and Microsoft's Office 365. The application was the first on Salesforce's AppExchange application marketplace to integrate Gmail with Salesforce.com, and it was the top-ranked application on the site for five months in 2012.
Marc Benioff. Marc Russell Benioff (born September 25, 1964) [2] is an American internet entrepreneur and philanthropist. Benioff is best known as the co-founder, chairman and CEO of the software company Salesforce, as well as being the owner of Time magazine since 2018. [3] [4]
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