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  2. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    v. t. e. Customer relationship management ( CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...

  3. Relationship marketing - Wikipedia

    en.wikipedia.org/wiki/Relationship_marketing

    Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. [1] [2] It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond ...

  4. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Marketing and Marketing Concepts are directly related. Given the centrality of customer needs, and wants in marketing, a rich understanding of these concepts is essential: Needs: Something necessary for people to live a healthy, stable and safe life. When needs remain unfulfilled, there is a clear adverse outcome: a dysfunction or death.

  5. eCRM - Wikipedia

    en.wikipedia.org/wiki/ECRM

    The eCRM or electronic customer relationship management coined by Oscar Gomes encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology ( IT ).

  6. Customer lifetime value - Wikipedia

    en.wikipedia.org/wiki/Customer_lifetime_value

    In marketing, customer lifetime value ( CLV or often CLTV ), lifetime customer value ( LCV ), or life-time value ( LTV) is a prognostication of the net profit contributed to the whole future relationship with a customer. The prediction model can have varying levels of sophistication and accuracy, ranging from a crude heuristic to the use of ...

  7. Services marketing - Wikipedia

    en.wikipedia.org/wiki/Services_marketing

    The American Marketing Association defines service marketing as an organizational function and a set of processes for identifying or creating, communicating, and delivering value to customers and for managing customer relationship in a way that benefit the organization and stake-holders.

  8. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Direct marketing is a growing form of marketing communication. It is designed to build the relationship between the customer and the brand, known as customer relationship management (CRM). Organizations use customer accounts in order to monitor and understand their needs.

  9. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    Customer relationship management. According to Das (2007), customer relationship management (CRM) is the "establishment, development, maintenance and optimization of long-term mutually valuable relationships between consumers and organizations". The official definition of CRM by the Customer Relationship Management Research Center is "a ...

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