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2. The 2 credit card companies with the most loyal customers - AOL

   www.aol.com/2017-03-30-the-2-credit-card...

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3. Cash back vs. travel points: How to choose credit card rewards

   www.aol.com/finance/cash-back-vs-travel-points...

   If you get a rush out of turning $500 worth of credit card rewards into $750 or $1,000 worth of travel, then you’re a perfect candidate for a card that offers rewards in the form of points or miles.

4. Loyalty program - Wikipedia

   en.wikipedia.org/wiki/Loyalty_program

   A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...

5. Got Points or Miles? Here’s How to Use Your Credit Card ...

   www.aol.com/got-points-miles-credit-card...

   You can redeem your points and miles in two ways. If you have a branded airline card, use the airline’s site to book. If you have a travel rewards card, use the card’s travel portal. The Penny ...

6. Loyalty marketing - Wikipedia

   en.wikipedia.org/wiki/Loyalty_marketing

   Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

7. Customer satisfaction - Wikipedia

   en.wikipedia.org/wiki/Customer_satisfaction

   Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." [1] Enhancing customer satisfaction and fostering customer loyalty are pivotal for businesses, given the significant importance of ...