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Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing focusing on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information, psychographics, and other data ...
Facebook enables users to control access to individual posts and their profile [320] through privacy settings. [321] The user's name and profile picture (if applicable) are public. Facebook's revenue depends on targeted advertising, which involves analyzing user data to decide which ads to show each user.
Meta Platforms, Inc., [10] doing business as Meta, [11] and formerly named Facebook, Inc., and TheFacebook, Inc., [12] [13] is an American multinational technology conglomerate based in Menlo Park, California. The company owns and operates Facebook, Instagram, Threads, and WhatsApp, among other products and services. [14]
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