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Burger King Corporation (BK, stylized in all caps) is an American multinational chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida –based restaurant chain. After Insta-Burger King ran into financial difficulties, its two Miami ...
Restaurant Brands International Inc. (RBI) is a Canadian-American multinational fast food holding company. It was formed in 2014 by the $12.5 billion merger between American fast food restaurant chain Burger King and Canadian coffee shop and restaurant chain Tim Hortons, and expanded by the 2017 purchase of American fast-food chain Popeyes.
Hungry Jack's Pty Ltd. is an Australian fast food franchise of the Burger King Corporation. It is a wholly owned subsidiary of Competitive Foods Australia (with licensing from Restaurant Brands International), a privately held company owned by Jack Cowin. Hungry Jack's owns and operates or sub-licenses all of the Burger King/Hungry Jack's ...
RBI (2024–present) Website. www.carrols.com. Carrols Restaurant Group, Inc. is an American franchisee company and is the largest Burger King franchisee in the world; Carrols owns and operates over 1,000+ Burger Kings, and 55 Popeyes restaurants. The company has operated Burger Kings since 1976 in locations across 23 U.S. states.
Get to Burger King!" (2000–March 2001) "BK4U" (commercials featuring Ice-T, 2000–2001) "Quality Just Tastes Better!" "Taste Is King" (2012–2014) "Have a Pepsi at Burger King now." (1983; was used to promote BK's switch to Pepsi as part of the Cola Wars) "Give your hunger a Texas Double Whopper".
1959: Burger King establishes its franchising system. [4] 1967: Burger King ceases to be an independent entity when the Pillsbury Company purchases it for US$18 million ($128.3 million adjusted for inflation, 2014). [4] [93] 1977: Donald N. Smith is brought in from rival McDonald's to help restructure the company and its franchising system. [1] [4]
When the commercials were created, Burger King was suffering due to poor marketing. The new promotion was designed to counter the successful marketing efforts of McDonald's, who were spending an estimated US$80 to 100 million to promote the McDLT (McDonald's Lettuce and Tomato), and of Wendy's, which had found success with its "Where's the beef?" commercials. [1]
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