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2. Cost per lead - Wikipedia

   en.wikipedia.org/wiki/Cost_per_lead

   Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called online lead generation .

3. Performance-based advertising - Wikipedia

   en.wikipedia.org/wiki/Performance-based_advertising

   The cost per keyword increased by 33% and the cost per click rose by as much as 55%. In recent times, there has been a rapid increase in online lead generation – banner and direct response advertising that works off a CPL pricing model.

4. Cost per action - Wikipedia

   en.wikipedia.org/wiki/Cost_per_action

   So, for example, if the spend is $150 on a campaign and the actions attributed to this campaign is 10, this would give the campaign a cost per action of $15. Pay per lead. Pay per lead (PPL) is a form of cost per acquisition, with the "acquisition" in this case being the delivery of a lead. Online and Offline advertising payment model in which ...

5. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   CPI (cost per install) The CPI compensation method is specific to mobile applications and mobile advertising. In CPI ad campaigns brands are charged a fixed of bid rate only when the application was installed. CPL (cost per lead) Cost per lead compensation method implies that the advertiser pays for an explicit sign-up from a consumer ...

6. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   low investment, the cost per lead is 61% less expensive than traditional marketing; able to reach every mobile user, there are over 14 billion worldwide mobile devices and with a projection to grow to almost 18 billion by the year 2024; Self-regulation

7. Cost per mille - Wikipedia

   en.wikipedia.org/wiki/Cost_per_mille

   Cost per mille. Cost per mille ( CPM ), also called cost per thousand ( CPT) (in Latin, French and Italian, mille means one thousand ), is a commonly-used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. [1] Radio, television, newspaper, magazine, out-of-home advertising ...