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2. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

3. Website monetization - Wikipedia

   en.wikipedia.org/wiki/Website_monetization

   Pay per click or PPC (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks such as Google Ads, where an advertisement, usually targeted by keywords or general topic, is placed on a relevant website or within search engine results. The advertiser then pays for every click that is ...

4. Affiliate marketing - Wikipedia

   en.wikipedia.org/wiki/Affiliate_marketing

   Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already ...

5. Yahoo! Native - Wikipedia

   en.wikipedia.org/wiki/Yahoo!_Native

   Yahoo! Native (formerly known as Yahoo! Advertising, Yahoo! Search Marketing and Yahoo! Gemini) is a native "Pay per click" Internet advertising service provided by Yahoo . Yahoo began offering this service after acquiring Overture Services, Inc. The current offering of Yahoo Native launched in 2014 as Yahoo! Gemini.

6. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Advertisers and publishers use a wide range of payment calculation methods. In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. cost per click or cost per acquisition), and 2% on hybrids of impression and performance methods.: 17 CPM (cost per mille)

7. Pay for placement - Wikipedia

   en.wikipedia.org/wiki/Pay_for_placement

   Pay per click marketing can be done through ad networks such as Google Adwords or by paying for placement on a specific site. The pricing structure of most pay per click marketing is built upon an auction model that takes keyword competition into consideration to determine the cost per click (cpc) or the cost per impression. (CPI). See also