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The Challenger Sale is a book by Matthew Dixon and Brent Adamson that argues for a new sales method in complex business-to-business solutions. The book identifies five sales profiles and claims that the challenger seller is the most effective.
Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers (ISBN 978-0-471-74719-2), is a book written by Robert Scoble and Shel Israel, published in 2006 by John Wiley & Sons. The book is about how blogs, bloggers and the blogosphere is changing how businesses communicate with their consumers and other stakeholders. [1]
Conversational commerce is e-commerce done via various means of conversation (live support on e-commerce Web sites, online chat using messaging apps, [1] chatbots on messaging apps or websites, voice assistants [2]) and using technology such as: speech recognition, speaker recognition (voice biometrics), natural language processing and artificial intelligence.
Dialogue marketing is a four-stage process designed to help companies develop long-lasting and mutually beneficial relationships with customers and consumers. Brand. Companies who know who they are and who their customers are find themselves better positioned to share and connect with their target audience.
A novel by Toshikazu Kawaguchi about a café in Tokyo that allows time travel. The novel follows four customers who use the café to change their past or future, and has been adapted into a film and a TV series.
A chatbot is a software or web interface that mimics human conversation through text or voice interactions. Learn about the origins, development and uses of chatbots, from ELIZA to OpenAI's ChatGPT.
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