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  2. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    v. t. e. Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...

  3. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    Customer experience, sometimes abbreviated to CX, is the totality of cognitive, affective, sensory, and behavioral customer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages. [1][2][3]

  4. Customer analytics - Wikipedia

    en.wikipedia.org/wiki/Customer_analytics

    Customer analytics. Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. Marketing provides services to satisfy customers.

  5. Customer success - Wikipedia

    en.wikipedia.org/wiki/Customer_success

    Customer success, customer success management, or client advocacy is a business strategy aimed at ensuring that customers achieve their desired outcomes while using a product or service. It involves proactive engagement, personalized support, and ongoing assistance to help customers derive maximum value from their investments, and refers to the ...

  6. Customer profitability - Wikipedia

    en.wikipedia.org/wiki/Customer_profitability

    Construction. Customer profitability is the difference between the revenues earned from and the costs associated with the customer relationship during a specified period. In theory, this is a trouble-free calculation to find out the cost to serve each customer and the revenues associated with each customer for a given period. [ 1] The biggest ...

  7. Business relationship management - Wikipedia

    en.wikipedia.org/wiki/Business_relationship...

    Business Relationship Management (BRM) is viewed as a philosophy, capability, discipline, and role to evolve culture, build partnerships, drive value, and satisfy purpose. [1] BRM is distinct from enterprise relationship management and customer relationship management although it is related. It is of larger scope than a liaison who aligns ...

  8. Customer service - Wikipedia

    en.wikipedia.org/wiki/Customer_service

    Customer service is the assistance and advice provided by a company through phone, online chat, mail, and e-mail to those who buy or use its products or services. Each industry requires different levels of customer service, [1] but towards the end, the idea of a well-performed service is that of increasing revenues.

  9. Customer dynamics - Wikipedia

    en.wikipedia.org/wiki/Customer_dynamics

    Customer dynamics is a specific dimension of customer experience management and customer relationship management. It is distinct from these disciplines in its focus on the actual interactions that occur between the customer and the organization, and its consideration of implications for both the customer and the business. [citation needed]

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