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  2. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    The percentage shows the perceived importance, and the arrows represent hyperlinks. PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages.

  3. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    v. t. e. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

  4. Google matrix - Wikipedia

    en.wikipedia.org/wiki/Google_matrix

    A Google matrix is a particular stochastic matrix that is used by Google 's PageRank algorithm. The matrix represents a graph with edges representing links between pages. The PageRank of each page can then be generated iteratively from the Google matrix using the power method. However, in order for the power method to converge, the matrix must ...

  5. RankBrain - Wikipedia

    en.wikipedia.org/wiki/RankBrain

    RankBrain is a machine learning -based search engine algorithm, the use of which was confirmed by Google on 26 October 2015. [1] It helps Google to process search results and provide more relevant search results for users. [2] In a 2015 interview, Google commented that RankBrain was the third most important factor in the ranking algorithm ...

  6. Backlink - Wikipedia

    en.wikipedia.org/wiki/Backlink

    Backlink. Relative to some web resource, a backlink is a link from some other website (the referrer) to that web resource (the referent). [1] A web resource may be (for example) a website, web page, or web directory. [1] A backlink is a reference comparable to a citation. [2] The quantity, quality, and relevance of backlinks for a web page are ...

  7. Google Search - Wikipedia

    en.wikipedia.org/wiki/Google_Search

    C. C++ [ 2 ] Google Search (also known simply as Google or Google.com) is a search engine operated by Google. It allows users to search for information on the Internet by entering keywords or phrases. Google Search uses algorithms to analyze and rank websites based on their relevance to the search query. It is the most popular search engine ...

  8. Domain authority - Wikipedia

    en.wikipedia.org/wiki/Domain_authority

    The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry.Domain Authority is a search engine ranking score developed by Moz. [1] This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms.

  9. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of websites.

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