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  2. RankBrain - Wikipedia

    en.wikipedia.org/wiki/RankBrain

    In a 2015 interview, Google commented that RankBrain was the third most important factor in the ranking algorithm, after with links and content, [2] [3] out of about 200 ranking factors. [4] whose exact functions in the Google algorithm are not fully disclosed. As of 2015, "RankBrain was used for less than 15% of queries."

  3. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    The percentage shows the perceived importance, and the arrows represent hyperlinks. PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages.

  4. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Cost per action. Revenue sharing. Mobile advertising. v. t. e. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic.

  5. Google matrix - Wikipedia

    en.wikipedia.org/wiki/Google_matrix

    Google matrix of Wikipedia articles network, written in the bases of PageRank index; fragment of top 200 X 200 matrix elements is shown, total size N=3282257 (from [1]) A Google matrix is a particular stochastic matrix that is used by Google 's PageRank algorithm. The matrix represents a graph with edges representing links between pages.

  6. Google Search - Wikipedia

    en.wikipedia.org/wiki/Google_Search

    Google Search uses algorithms to analyze and rank websites based on their relevance to the search query. It is the most popular search engine worldwide. As of 2020, Google Search has a 92% share of the global search engine market. [3] By 2012, it handled more than 3.5 billion searches per day. [4] Google Search is the most-visited website in ...

  7. Domain authority - Wikipedia

    en.wikipedia.org/wiki/Domain_authority

    The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry.Domain Authority is a search engine ranking score developed by Moz. [1] This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms.

  8. Discounted cumulative gain - Wikipedia

    en.wikipedia.org/wiki/Discounted_cumulative_gain

    Discounted cumulative gain (DCG) is a measure of ranking quality in information retrieval. It is often normalized so that it is comparable across queries, giving Normalized DCG (nDCG or NDCG). NDCG is often used to measure effectiveness of search engine algorithms and related applications. Using a graded relevance scale of documents in a search ...

  9. Spearman's rank correlation coefficient - Wikipedia

    en.wikipedia.org/wiki/Spearman's_rank_correlation...

    In statistics, Spearman's rank correlation coefficient or Spearman's ρ, named after Charles Spearman [1] and often denoted by the Greek letter (rho) or as , is a nonparametric measure of rank correlation (statistical dependence between the rankings of two variables). It assesses how well the relationship between two variables can be described ...