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Shortly after the war, Bird's was purchased by the General Foods Corporation, which was itself taken over by Philip Morris in the 1980s and merged into Kraft Foods. The Bird's Custard product remains as a brand. In late 2004, Kraft sold Bird's Custard and some other Kraft brands to Premier Foods, the owners as of 2021. [6] [7]
The brand was acquired by General Foods in 1927, and it remained one of that company's major brands for decades, General Foods merged with Kraft in 1990, and Kraft General Foods sold the Log Cabin brand to Aurora Foods in 1997.
Oscar Mayer was later acquired by General Foods in 1981, who in turn merged with Kraft, Inc. in 1990 to form Kraft General Foods, renamed Kraft Foods in 1995. In 2015, Kraft Foods and Heinz agreed to a merger, and Kraft Foods became known as Kraft Heinz.
Shake 'n Bake Original Pork flavor contains the following ingredients: enriched wheat flour (wheat flour, niacin, iron, thiamin mononitrate Vitamin B1, riboflavin (vitamin B 2), folic acid), salt, partially hydrogenated soybean and cottonseed oil, sugar, contains less than 2% of paprika, dextrose, dried onions, spice, caramel color, yeast, annatto (color), and natural flavor.
In 1957 a Dallas, Texas newspaper printed a cake recipe for "German's Chocolate Cake" based on this chocolate, which was reprinted by the company's owner General Foods under the "German chocolate cake, created by Mrs. George Calay", becoming the accepted name. Production steadily increased through the century.
In Canada, production began in 1939 at Lewis Avenue, Niagara Falls, Ontario. [2] Shreddies were produced under the Nabisco name until the brand in Canada was purchased in 1993 by Post Cereals, [3] whose parent company in 1995 became Kraft General Foods, which sold Post to Ralcorp in 2008 and is now Post Foods Canada Corp., a unit of Post Holdings, which was spun off from Ralcorp in 2012.
However, in 1985, General Foods was acquired by Philip Morris, which proceeded to lay off most of that location's employees in 1987. Then in 1989 General Foods merged with Kraft Foods Inc. to form "Kraft General Foods" where it remained in its White Plains, NY Headquarters until the mid 1990s when it moved to Northfield Illinois. [11] [12]
The factory was built by General Foods (GF) in 1964–66 across 42 acres at a cost of £6 million, and employed 1,300 people. [5] It was partly due to the London overspill. [citation needed] In 1966, GF moved production of Bird's Custard from the former Alfred Bird & Sons factory site in Gibb Street, Birmingham (now the Custard Factory) to the new factory.
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