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2. Product sample - Wikipedia

   en.wikipedia.org/wiki/Product_sample

   A free sample or "freebie" is a portion of food or other product (for example beauty products) given to consumers in shopping malls, supermarkets, retail stores, or through other channels (such as via the Internet). [1] Sometimes samples of non-perishable items are included in direct marketing mailings. The purpose of a free sample is to ...

3. BookScan - Wikipedia

   en.wikipedia.org/wiki/BookScan

   BookScan. BookScan is a data provider for the book publishing industry that compiles point of sale data for book sales, owned by Circana in the United States and NIQ in the United Kingdom, Ireland, Australia, New Zealand, India, South Africa, Italy, Spain, Brazil, Mexico, and Poland. [1][2][3][4] In the United States, Nielsen sold BookScan to ...

4. Sample sale - Wikipedia

   en.wikipedia.org/wiki/Sample_sale

   Sample sale. Sample sales are used by retail businesses in order to discard excess merchandise. Sometimes these samples have been used by agencies to sell products that they will distribute to local vendors. Sample sales are often associated with the fashion industry. These sales are an opportunity to get near perfect merchandise at a fraction ...

5. Marketing research - Wikipedia

   en.wikipedia.org/wiki/Marketing_research

   Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then ...

6. Data analysis - Wikipedia

   en.wikipedia.org/wiki/Data_analysis

   Data analysis is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. [1] Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science ...

7. List of statistical software - Wikipedia

   en.wikipedia.org/wiki/List_of_statistical_software

   Qlucore Omics Explorer – interactive and visual data analysis software. RapidMiner – machine learning toolbox. Regression Analysis of Time Series (RATS) – comprehensive econometric analysis package. Rguroo Statistical Software - An online statistical software designed for teaching and analyzing data.

8. Marketing mix modeling - Wikipedia

   en.wikipedia.org/wiki/Marketing_mix_modeling

   Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

9. Marketing collateral - Wikipedia

   en.wikipedia.org/wiki/Marketing_collateral

   Research. v. t. e. In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.