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  2. RankBrain - Wikipedia

    en.wikipedia.org/wiki/RankBrain

    It helps Google to process search results and provide more relevant search results for users. In a 2015 interview, Google commented that RankBrain was the third most important factor in the ranking algorithm, after with links and content, [2] [3] out of about 200 ranking factors.

  3. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    The percentage shows the perceived importance, and the arrows represent hyperlinks. PageRank ( PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages.

  4. Google matrix - Wikipedia

    en.wikipedia.org/wiki/Google_matrix

    Google matrix of Wikipedia articles network, written in the bases of PageRank index; fragment of top 200 X 200 matrix elements is shown, total size N=3282257 (from [1]) A Google matrix is a particular stochastic matrix that is used by Google 's PageRank algorithm. The matrix represents a graph with edges representing links between pages.

  5. Domain authority - Wikipedia

    en.wikipedia.org/wiki/Domain_authority

    Domain authority. The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry. Domain Authority is a search engine ranking score developed by Moz. [1] This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through ...

  6. College and university rankings - Wikipedia

    en.wikipedia.org/.../College_and_university_rankings

    Defunct rankings G-factor. G-factor ranks university and college web presence by counting the number of links only from other university websites, using Google search engine data. G-factor is an indicator of the popularity or importance of each university's website from the combined perspectives of other institutions.

  7. Google Search - Wikipedia

    en.wikipedia.org/wiki/Google_Search

    Google Search uses algorithms to analyze and rank websites based on their relevance to the search query. It is the most popular search engine worldwide. As of 2020, Google Search has a 92% share of the global search engine market. By 2012, it handled more than 3.5 billion searches per day. Google Search is the most-visited website in the world.

  8. Backlink - Wikipedia

    en.wikipedia.org/wiki/Backlink

    A backlink is a link from some other website (the referrer) to that web resource (the referent ). [1] A web resource may be (for example) a website, web page, or web directory. [1] A backlink is a reference comparable to a citation. [2] The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines ...

  9. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    As of 15 April 2016, Google has officially removed the PR score from their Toolbar. Alexa Traffic Rank. Alexa Traffic Rank is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months. A site's ranking is based on a combined measure of Unique Visitors and Pageviews.

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