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2. Customer acquisition cost - Wikipedia

   en.wikipedia.org/wiki/Customer_acquisition_cost

   Customer acquisition cost (CAC) is the cost of winning a customer to purchase a product or service. As an important unit economic, customer acquisition costs are often related to customer lifetime value (CLV or LTV). With CAC, any company can gauge how much they’re spending on acquiring each customer.

3. Customer identity access management - Wikipedia

   en.wikipedia.org/wiki/Customer_Identity_Access...

   CIAM and cybersecurity. Customer identity and access management (CIAM) is a IAM technology which helps organizations to manage customer identities, providing security and an enhanced experience. The primary purpose of Customer identity and access management is to help organizations deliver a great experience to customers and to protect their ...

4. Customer-premises equipment - Wikipedia

   en.wikipedia.org/wiki/Customer-premises_equipment

   In telecommunications, a customer-premises equipment or customer-provided equipment ( CPE) is any terminal and associated equipment located at a subscriber's premises and connected with a carrier's telecommunication circuit at the demarcation point ("demarc"). The demarc is a point established in a building or complex to separate customer ...

5. Service provider - Wikipedia

   en.wikipedia.org/wiki/Service_provider

   Service provider. A service provider ( SP) is an organization that provides services, such as consulting, legal, real estate, communications, storage, and processing services, to other organizations. Although a service provider can be a sub-unit of the organization that it serves, it is usually a third-party or outsourced supplier.

6. Customer knowledge - Wikipedia

   en.wikipedia.org/wiki/Customer_knowledge

   Customer knowledge ( CK) is the combination of experience, value and insight information which is needed, created and absorbed during the transaction and exchange between the customers and enterprise. [1] Campbell (2003) defines customer knowledge as: "organized and structured information about the customer as a result of systematic processing ...

7. Chief customer officer - Wikipedia

   en.wikipedia.org/wiki/Chief_customer_officer

   A chief customer officer ( CCO) is the executive responsible in customer-centric companies for the total relationship with an organization’s customers. This position was developed to provide a single vision across all methods of customer contact. The CCO is often responsible for influencing corporate activities of customer relations in the ...

8. Content management system - Wikipedia

   en.wikipedia.org/wiki/Content_management_system

   A content management system ( CMS) is computer software used to manage the creation and modification of digital content ( content management ). [1] [2] [3] A CMS is typically used for enterprise content management (ECM) and web content management (WCM). ECM typically supports multiple users in a collaborative environment [4] [5] by integrating ...

9. Customer analytics - Wikipedia

   en.wikipedia.org/wiki/Customer_analytics

   Customer analytics. Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. Marketing provides services to satisfy customers ...