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2. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   The main components of CRM are building and managing customer relationships through marketing, observing relationships as they mature through distinct phases, managing these relationships at each stage and recognizing that the distribution of the value of a relationship to the firm is not homogeneous.

3. Relationship marketing - Wikipedia

   en.wikipedia.org/wiki/Relationship_marketing

   Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. [1][2] It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond intrusive ...

4. Customer engagement - Wikipedia

   en.wikipedia.org/wiki/Customer_engagement

   Customer engagement is an interaction between an external consumer/customer (either B2C or B2B) and an organization (company or brand) through various online or offline channels. [citation needed] According to Hollebeek, Srivastava and Chen, customer engagement is "a customer’s motivationally driven, volitional investment of operant resources ...

5. Business networking - Wikipedia

   en.wikipedia.org/wiki/Business_networking

   Business networking. Business networking is the practice of building relationships with individuals and businesses for professional purposes. [1] It involves the strategic exchange of information and resources to create connections that can be mutually beneficial. [2] Business networking can be conducted in person, online, or through a ...

6. Business relations - Wikipedia

   en.wikipedia.org/wiki/Business_relations

   Business relations are connections between stakeholders in the process of businesses, such as employer–employee relationships, managers as well as outsourced business partners. The association of businesses began relationships that have been constructed through communication channels such as the likes of telephones , personal contacts, and e ...

7. Social penetration theory - Wikipedia

   en.wikipedia.org/wiki/Social_penetration_theory

   In the service industry, compared with securing new customers, maintaining long-term relationships with existing customers is more cost-effective. [33] Hwang et al. indicates that mutual disclosure is the vital factor for establishing trust between customers and servers. [46]