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Red Lobster is in trouble. Its solution: all-you-can-eat lobster, just months after an endless shrimp promotion led to deep losses that the company is still trying to dig out of. In celebration of ...
Assigning blame for company failures is tricky. But some analysts say the root of Red Lobster’s woes was not the endless shrimp promotions that some have blamed. Yes, the company lost $11 ...
Ludovic Garnier, the chief financial officer of a seafood conglomerate that had been Red Lobster’s largest shareholder since 2020, cited the endless shrimp deal as a key reason for the chain's ...
In November 2023, Red Lobster increased the price of its “Ultimate Endless Shrimp” deal to $25, noting that unprecedented demand for the low-cost unlimited deal actually ended up hurting the ...
Red Lobster lost $11 million following the deal, its bankruptcy filing states. Endless shrimp was an embarrassment for Red Lobster, spoofed on Comedy Central’s “The Daily Show” and social media.
Last summer, Red Lobster made $20 endless shrimp a permanent menu item. Endless shrimp was a successful annual limited-time offer for Red Lobster for 20 years.
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