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2. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   v. t. e. Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...

3. Relationship marketing - Wikipedia

   en.wikipedia.org/wiki/Relationship_marketing

   t. e. Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. [ 1 ][ 2 ] It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond ...

4. Brand management - Wikipedia

   en.wikipedia.org/wiki/Brand_management

   Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, a brand could be corporate, product, service, or person. Brand management builds brand credibility and credible brands only, can build brand loyalty, bounce back from circumstantial ...

5. Retail marketing - Wikipedia

   en.wikipedia.org/wiki/Retail_marketing

   Large retail enterprises of relationship marketing refers to a large retail enterprise with suppliers, customers, internal organization, channel distributors, market impact, and other competitors such as the interests of the enterprise marketing process related everything to establish and maintain good relations, thus maximizing the interests ...

6. Service quality - Wikipedia

   en.wikipedia.org/wiki/Service_quality

   Customers generally have a tendency to compare the service they 'experience' with the service they 'expect'. If the experience does not match the expectation, there arises a gap. [ 11 ] Given the emphasis on expectations, this approach to measuring service quality is known as the expectancy-disconfirmation paradigm and is the dominant model in ...

7. Business relationship management - Wikipedia

   en.wikipedia.org/wiki/Business_relationship...

   t. e. Business Relationship Management (BRM) is viewed as a philosophy, capability, discipline, and role to evolve culture, build partnerships, drive value, and satisfy purpose. [1] BRM is distinct from enterprise relationship management and customer relationship management although it is related. It is of larger scope than a liaison who aligns ...