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2. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   For example, in the year 2014, PPC(AdWords) or online advertising contributed approximately US$45 billion of the total US$66 billion of Google's annual revenue [18] In 2010, Yahoo and Microsoft launched their combined effort against Google, and Microsoft's Bing began to be the search engine that Yahoo used to provide its search results. [19]

3. Yahoo Native - Wikipedia

   en.wikipedia.org/wiki/Yahoo_Native

   The lawsuit against Google related to its AdWords service. In February 2002, Google introduced a service called AdWords Select that allowed marketers to bid for higher placement in marked sections - a tactic that had some similarities to Overture's search-listing auctions.

4. Google - Wikipedia

   en.wikipedia.org/wiki/Google

   Then Chairman and CEO Eric Schmidt (left) with co-founders Sergey Brin (center) and Larry Page (right) in 2008. Google LLC (/ ˈ ɡ uː ɡ ə l / ⓘ GOO-ghəl) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

5. Professional certification - Wikipedia

   en.wikipedia.org/wiki/Professional_certification

   A certification is a third-party attestation of an individual's level of knowledge or proficiency in a certain industry or profession. They are granted by authorities in the field, such as professional societies and universities, or by private certificate-granting agencies.

6. Certification - Wikipedia

   en.wikipedia.org/wiki/Certification

   Accreditation is a specific organization's process of certification. According to the U.S. National Council on Measurement in Education, a certification test is a credentialing test used to determine whether individuals are knowledgeable enough in a given occupational area to be labeled "competent to practice" in that area. [2]

7. List of Google April Fools' Day jokes - Wikipedia

   en.wikipedia.org/wiki/List_of_Google_April_Fools...

   Google AdWords team now released AdBirds, a new way to show ads. The user has six birds (Sparrow, Duck, Owl, Pigeon, Eagle and Penguin) to choose from, and they add in a little bit of text before setting the bird free into the world, for everyone to see their ad. [183]