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2. Chief marketing officer - Wikipedia

   en.wikipedia.org/wiki/Chief_marketing_officer

   A chief marketing officer ( CMO ), also called a global marketing officer or marketing director, or chief brand officer, [1] [2] is a corporate executive responsible for managing marketing activities in an organization. Whilst historically these titles may have signified a legal responsibility, for example at Companies House in the UK, the ...

3. Marketing management - Wikipedia

   en.wikipedia.org/wiki/Marketing_management

   Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary significantly based on a business's size, corporate culture, and industry context. For ...

4. Responsibility assignment matrix - Wikipedia

   en.wikipedia.org/wiki/Responsibility_assignment...

   Responsibility assignment matrix. In business and project management, a responsibility assignment matrix [1] ( RAM ), also known as RACI matrix [2] ( / ˈreɪsi /) or linear responsibility chart [3] ( LRC ), is a model that describes the participation by various roles in completing tasks or deliverables [4] for a project or business process.

5. Account executive - Wikipedia

   en.wikipedia.org/wiki/Account_executive

   Account executive is a role in sales, advertising, marketing, and finance involving intimate understanding of a client company's objectives and products and a professional capability to provide effective advice toward creation of successful promotional activities and strategies. [1] The account executive (AE) directly works with, and provides ...

6. Product manager - Wikipedia

   en.wikipedia.org/wiki/Product_manager

   Product marketing manager: responsible for the outbound marketing activities of the product, not development and cross-functional execution; Product management in software development. The role of the product manager was created to manage the complexity of the product lines of a business, as well as to ensure that those products were profitable.

7. Creative director - Wikipedia

   en.wikipedia.org/wiki/Creative_director

   A creative director is a vital role in all of the arts and entertainment industries and can be seen as another element in any product development process. The creative director may also assume the roles of an art director, copywriter, or lead designer. The responsibilities of a creative director include leading the communication design ...