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Inter IKEA Systems B.V., [6] [7] trading as IKEA ( / aɪˈkiːə / eye-KEE-ə, Swedish: [ɪˈkêːa] ), is a Swedish multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad and currently legally ...
Psychology. The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA, which sells many items of furniture that require assembly .
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IKEA is a multinational group of companies that designs and sells ready-to-assemble furniture (such as beds, chairs and desks), appliances and home accessories. As of 22 January 2024 [update] , there are 471 IKEA stores operating in 62 countries and 5 territories.
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