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  2. Customer dynamics - Wikipedia

    en.wikipedia.org/wiki/Customer_dynamics

    Customer dynamics is a specific dimension of customer experience management and customer relationship management. It is distinct from these disciplines in its focus on the actual interactions that occur between the customer and the organization, and its consideration of implications for both the customer and the business. [citation needed]

  3. Relational capital - Wikipedia

    en.wikipedia.org/wiki/Relational_Capital

    Customer capital is the strength and loyalty of customer relations. Customer satisfaction, repeat business, financial well-being, and price sensitivity may be used as indicators of customer capital. [7] The notion that customer capital is separate from human and structural capital indicates its central importance to an organization's worth.

  4. Marketing activation - Wikipedia

    en.wikipedia.org/wiki/Marketing_activation

    Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics.

  5. Employment - Wikipedia

    en.wikipedia.org/wiki/Employment

    In some countries, such as the United States and the United Kingdom, the authorities are placing more emphasis on clarifying whether an individual is self-employed or engaged in disguised employment, in other words pretending to be in a contractual intra-business relationship to hide what is in fact an employer-employee relationship.

  6. Business performance management - Wikipedia

    en.wikipedia.org/wiki/Business_performance...

    Business performance management (BPM) (also known as corporate performance management (CPM) [2] enterprise performance management (EPM), [3] [4] organizational performance management, or performance management) is a management approach which encompasses a set of processes and analytical tools to ensure that an organization's activities and output are aligned with its goals.

  7. Customer to customer - Wikipedia

    en.wikipedia.org/wiki/Customer_to_customer

    Customer to customer (C2C or consumer to consumer) markets provide a way to allow customers to interact with each other.Traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service.

  8. Business networking - Wikipedia

    en.wikipedia.org/wiki/Business_networking

    Business networking is the practice of building relationships with individuals and businesses for professional purposes. [1] It involves the strategic exchange of information and resources to create connections that can be mutually beneficial. [2] Business networking can be conducted in person, online, or through a combination of both.

  9. Brand ambassador - Wikipedia

    en.wikipedia.org/wiki/Brand_ambassador

    The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship, influence a large audience to buy and consume more. Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a community influencer, appointed as an internal or ...

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