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  2. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Keyword research. The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.

  3. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google Ads' system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages that they think might be relevant. In 2023, Google introduced Topics API, which allows targeting ads based on browsing history stored in browser, to Google Chrome.

  4. Semrush - Wikipedia

    en.wikipedia.org/wiki/Semrush

    Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush. [4][5] The platform is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. [6] The keyword research tool provides various data points on each keyword. [7]

  5. Google Search - Wikipedia

    en.wikipedia.org/wiki/Google_Search

    C++ [2] Google Search (also known simply as Google or Google.com) is a search engine operated by Google. It allows users to search for information on the Internet by entering keywords or phrases. Google Search uses algorithms to analyze and rank websites based on their relevance to the search query. It is the most popular search engine worldwide.

  6. Talk:Google Keyword Planner - Wikipedia

    en.wikipedia.org/wiki/Talk:Google_Keyword_Planner

    This is a tool highly discussed via web marketing publications, but this is just a stub page. Please help me build this page by adding new sources and information. Krowe Let's discuss 14:38, 9 May 2015 (UTC) Categories: Redirect-Class Google articles. Low-importance Google articles.

  7. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    v. t. e. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

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