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Co-branding. Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1] Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.
An integrated product team ( IPT) is a multidisciplinary group of people who are collectively responsible for delivering a defined product or process. [1] IPTs are used in complex development programs/projects for review and decision making. The emphasis of the IPT is on involvement of all stakeholders (users, customers, management, developers ...
Conway's law. Conway's law describes the link between communication structure of organizations and the systems they design. It is named after the computer programmer Melvin Conway, who introduced the idea in 1967. [1] His original wording was: [2] [3] [O]rganizations which design systems (in the broad sense used here) are constrained to produce ...
Product breakdown structure. In project management under the PRINCE2 methodology, a product breakdown structure ( PBS) is a tool for analysing, documenting and communicating the outcomes of a project, and forms part of the product based planning technique. The PBS provides "an exhaustive, hierarchical tree structure of deliverables that make up ...
e. Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market. Product managers are responsible for ensuring that a product meets the needs of its target market and contributes to the business ...
Description. Product service systems, put simply, are when a firm offers a mix of both products and services, in comparison to the traditional focus on products. As defined by (van Halen, te Riele, Goedkoop) [2] "a marketable set of products and services capable of jointly fulfilling a user's needs", PSS can be realized by smart products .
Concurrent engineering ( CE) or concurrent design and manufacturing is a work methodology emphasizing the parallelization of tasks (i.e. performing tasks concurrently), which is sometimes called simultaneous engineering or integrated product development ( IPD) using an integrated product team approach. It refers to an approach used in product ...
Decisional balance sheet. A decisional balance sheet or decision balance sheet is a tabular method for representing the pros and cons of different choices and for helping someone decide what to do in a certain circumstance. It is often used in working with ambivalence in people who are engaged in behaviours that are harmful to their health (for ...