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2. Customer - Wikipedia

   en.wikipedia.org/wiki/Customer

   Customer. In sales, commerce, and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product, or an idea, obtained from a seller, vendor, or supplier via a financial transaction or an exchange for money or some other valuable consideration. [1] [2]

3. Google - Wikipedia

   en.wikipedia.org/wiki/Google

   Then Chairman and CEO Eric Schmidt (left) with co-founders Sergey Brin (center) and Larry Page (right) in 2008. Google LLC (/ ˈ ɡ uː ɡ ə l / ⓘ, GOO-ghəl) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

4. eCRM - Wikipedia

   en.wikipedia.org/wiki/ECRM

   The eCRM or electronic customer relationship management coined by Oscar Gomes encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology ( IT ).

5. Value proposition - Wikipedia

   en.wikipedia.org/wiki/Value_proposition

   In marketing, a company’s value proposition is the full mix of benefits or economic value which it promises to deliver to the current and future customers (i.e., a market segment) who will buy their products and/or services. [1] [2] It is part of a company's overall marketing strategy which differentiates its brand and fully positions it in ...

6. Service (economics) - Wikipedia

   en.wikipedia.org/wiki/Service_(economics)

   Service (economics) A restaurant waiter is an example of a service-related occupation. A service is an act or use for which a consumer, firm, or government is willing to pay. [1] Examples include work done by barbers, doctors, lawyers, mechanics, banks, insurance companies, and so on. Public services are those that society (nation state, fiscal ...

7. Customer success - Wikipedia

   en.wikipedia.org/wiki/Customer_success

   Customer success. Customer success, customer success management, or client advocacy is a business strategy aimed at ensuring that customers achieve their desired outcomes while using a product or service. It involves proactive engagement, personalized support, and ongoing assistance to help customers derive maximum value from their investments ...

8. Outsourcing relationship management - Wikipedia

   en.wikipedia.org/wiki/Outsourcing_relationship...

   Outsourcing relationship management. Outsourcing relationship management ( ORM) is the business discipline widely adopted by companies and public institutions to manage one or more external service providers as part of an outsourcing strategy. ORM is a broadly used term that encompasses elements of organizational structure, management strategy ...

9. Customer profitability - Wikipedia

   en.wikipedia.org/wiki/Customer_profitability

   Customer profitability ( CP) is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler, "a profitable customer is a person, household ...