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Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. Business plans can help decision-makers see how specific projects relate to the organization's strategic plan.
A strategic business unit ( SBU) in business strategic management, is a profit center which focuses on product offering and market segment. SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity. An SBU may be a business unit within a larger ...
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. It is different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how ...
Business as usual (business) Business as usual ( BAU ), the normal execution of standard functional operations within an organisation, forms a possible contrast to projects or programmes which might introduce change. [1] BAU may also stand in contradistinction to external events which may have the effect of unsettling or distracting those ...
Download as PDF; Printable version; In other projects ... Business plan competitions (10 P) C. Capital budgeting (2 C, 16 P) Business continuity (2 C, 15 P)
Small and medium-sized enterprises ( SMEs) or small and medium-sized businesses ( SMBs) are businesses whose personnel and revenue numbers fall below certain limits. The abbreviation "SME" is used by international organizations such as the World Bank, the OECD, European Union, the United Nations, and the World Trade Organization (WTO).
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