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Justin Drew Bieber (/ ˈ b iː b ər / BEE-bər; born March 1, 1994) is a Canadian singer. Regarded as a pop icon, he is recognized for his multi-genre musical performances. He was discovered by American record executive Scooter Braun in 2008 and subsequently brought to American singer Usher, both of whom formed the record label RBMG Records to sign Bieber in October of that year.