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  2. Social norm - Wikipedia

    en.wikipedia.org/wiki/Social_norm

    A social norm is a shared standard of acceptable behavior by a group. [ 1 ] Social norms can both be informal understandings that govern the behavior of members of a society, as well as be codified into rules and laws. [ 2 ] Social normative influences or social norms, are deemed to be powerful drivers of human behavioural changes and well ...

  3. Normative social influence - Wikipedia

    en.wikipedia.org/wiki/Normative_social_influence

    Normative social influence. Normative social influence is a type of social influence that leads to conformity. It is defined in social psychology as "...the influence of other people that leads us to conform in order to be liked and accepted by them." [1] The power of normative social influence stems from the human identity as a social being ...

  4. Reciprocity (social psychology) - Wikipedia

    en.wikipedia.org/wiki/Reciprocity_(social...

    Reciprocity (social psychology) In social psychology, reciprocity is a social norm of responding to a positive action with another positive action, rewarding kind actions. As a social construct, reciprocity means that in response to friendly actions, people are frequently much nicer and much more cooperative than predicted by the self-interest ...

  5. Social norms approach - Wikipedia

    en.wikipedia.org/wiki/Social_norms_approach

    The social norms approach, or social norms marketing, [1] is an environmental strategy gaining ground in health campaigns. [2] While conducting research in the mid-1980s, two researchers, H.W. Perkins and A.D. Berkowitz, [3] reported that students at a small U.S. college held exaggerated beliefs about the normal frequency and consumption habits of other students with regard to alcohol.

  6. Lawrence Kohlberg's stages of moral development - Wikipedia

    en.wikipedia.org/wiki/Lawrence_Kohlberg's_stages...

    The six stages of moral development occur in phases of pre-conventional, conventional and post-conventional morality. For his studies, Kohlberg relied on stories such as the Heinz dilemma and was interested in how individuals would justify their actions if placed in similar moral dilemmas.

  7. Mores - Wikipedia

    en.wikipedia.org/wiki/Mores

    Mores (/ ˈmɔːreɪz /, sometimes / ˈmɔːriːz /; [1] from Latin mōrēs [ˈmoːreːs], plural form of singular mōs, meaning "manner, custom, usage, or habit") are social norms that are widely observed within a particular society or culture. [2] Mores determine what is considered morally acceptable or unacceptable within any given culture.

  8. Norm (philosophy) - Wikipedia

    en.wikipedia.org/wiki/Norm_(philosophy)

    Norms can be described as injunctive social norms or descriptive social norms. Injunctive social norms are norms agreed upon mental representation of what a group of people think. An example of such can include being kind to your parents, or giving up the seat for a pregnant lady on the bus. These all showcase what some people feel should be done.

  9. Internalization (sociology) - Wikipedia

    en.wikipedia.org/wiki/Internalization_(sociology)

    Internalization is directly associated with learning within an organism (or business) and recalling what has been learned. In psychology and sociology, internalization involves the integration of attitudes, values, standards and the opinions of others into one's own identity or sense of self. In psychoanalytic theory, internalization is a ...