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  2. Social norm - Wikipedia

    en.wikipedia.org/wiki/Social_norm

    A social norm is a shared standard of acceptable behavior by a group. [ 1 ] Social norms can both be informal understandings that govern the behavior of members of a society, as well as be codified into rules and laws. [ 2 ] Social normative influences or social norms, are deemed to be powerful drivers of human behavioural changes and well ...

  3. Role theory - Wikipedia

    en.wikipedia.org/wiki/Role_theory

    Role theory is a concept in sociology and in social psychology that considers most of everyday activity to be the acting-out of socially defined categories (e.g., mother, manager, teacher). Each role is a set of rights, duties, expectations, norms, and behaviors that a person has to face and fulfill. [1] The model is based on the observation ...

  4. Expectancy violations theory - Wikipedia

    en.wikipedia.org/wiki/Expectancy_violations_theory

    Expectancy violations theory (EVT) is a theory of communication that analyzes how individuals respond to unanticipated violations of social norms and expectations. [1] The theory was proposed by Judee K. Burgoon in the late 1970s and continued through the 1980s and 1990s as "nonverbal expectancy violations theory", based on Burgoon's research studying proxemics.

  5. Communication accommodation theory - Wikipedia

    en.wikipedia.org/wiki/Communication...

    The last assumption puts emphasis on social appropriateness and norms. Here, norms are defined as "expectations of behaviors that individuals feel should or should not occur in a conversation". [9] Those expectations give guidance to people's behaviors, helping them to figure out the appropriate way to accommodate.

  6. Social construction of gender - Wikipedia

    en.wikipedia.org/wiki/Social_construction_of_gender

    The social construction of gender is a theory in the humanities and social sciences about the manifestation of cultural origins, mechanisms, and corollaries of gender perception and expression in the context of interpersonal and group social interaction. Specifically, the social construction of gender theory stipulates that gender roles are an ...

  7. Role - Wikipedia

    en.wikipedia.org/wiki/Role

    Role. A role (also rôle or social role) is a set of connected behaviors, rights, obligations, beliefs, and norms as conceptualized by people in a social situation. It is an expected or free or continuously changing behavior and may have a given individual social status or social position. It is vital to both functionalist and interactionist ...

  8. Social perception - Wikipedia

    en.wikipedia.org/wiki/Social_perception

    Social perception (or interpersonal perception) is the study of how people form impressions of and make inferences about other people as sovereign personalities. [1] Social perception refers to identifying and utilizing social cues to make judgments about social roles, rules, relationships, context, or the characteristics (e.g., trustworthiness) of others.

  9. Reciprocity (social psychology) - Wikipedia

    en.wikipedia.org/wiki/Reciprocity_(social...

    Reciprocity (social psychology) In social psychology, reciprocity is a social norm of responding to a positive action with another positive action, rewarding kind actions. As a social construct, reciprocity means that in response to friendly actions, people are frequently much nicer and much more cooperative than predicted by the self-interest ...