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Conway's law. Conway's law describes the link between communication structure of organizations and the systems they design. It is named after the computer programmer Melvin Conway, who introduced the idea in 1967. [1] His original wording was: [2] [3] [O]rganizations which design systems (in the broad sense used here) are constrained to produce ...
Co-branding. Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1] Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.
Social media can help to improve an individual's sense of connectedness with others and be an effective communication (or marketing) tool for corporations, entrepreneurs, non-profit organizations, advocacy groups, political parties, and governments. Social movements use social media for communicating and organizing.
The input–process–output ( IPO) model of teams provides a framework for conceptualizing teams. The IPO model suggests that many factors influence a team's productivity and cohesiveness. It "provides a way to understand how teams perform, and how to maximize their performance". [1]
Social network analysis ( SNA) is the process of investigating social structures through the use of networks and graph theory. [1] It characterizes networked structures in terms of nodes (individual actors, people, or things within the network) and the ties, edges, or links (relationships or interactions) that connect them.
Network society. Network society is an expression coined in 1991 related to the social, political, economic and cultural changes caused by the spread of networked, digital information and communications technologies. The intellectual origins of the idea can be traced back to the work of early social theorists such as Georg Simmel who analyzed ...
Nominal group technique. The nominal group technique ( NGT) is a group process involving problem identification, solution generation, and decision-making. [1] It can be used in groups of many sizes, who want to make their decision quickly, as by a vote, but want everyone's opinions taken into account (as opposed to traditional voting, where ...
A social networking service or SNS (sometimes called a social networking site) is a type of online social media platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, activities, backgrounds or real-life connections. [1] [2]