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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   v. t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

3. Local search engine optimisation - Wikipedia

   en.wikipedia.org/wiki/Local_search_engine...

   As previously explained (see above), reviews are deemed to be an important ranking factor. Joy Hawkins, a Google Top Contributor and local SEO expert, highlights the problems due to fake reviews: Lack of an appropriate process for business owners to report fake reviews on competitors' sites.

4. Backlink - Wikipedia

   en.wikipedia.org/wiki/Backlink

   A backlink is a link from some other website (the referrer) to that web resource (the referent ). [1] A web resource may be (for example) a website, web page, or web directory. [1] A backlink is a reference comparable to a citation. [2] The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines ...

5. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Search engine marketing ( SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a ...

6. PageRank - Wikipedia

   en.wikipedia.org/wiki/PageRank

   The SERP rank of a web page is a function not only of its PageRank, but of a relatively large and continuously adjusted set of factors (over 200). [unreliable source?] Search engine optimization (SEO) is aimed at influencing the SERP rank for a website or a set of web pages.

7. Domain authority - Wikipedia

   en.wikipedia.org/wiki/Domain_authority

   Domain authority. The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry. Domain Authority is a search engine ranking score developed by Moz. [1] This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through ...