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2. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [5] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [6] GA4 is the default Google Analytics installation and is the renamed version for the (App ...

3. UTM parameters - Wikipedia

   en.wikipedia.org/wiki/UTM_parameters

   UTM parameters. Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.

4. Cambridge Analytica - Wikipedia

   en.wikipedia.org/wiki/Cambridge_Analytica

   Cambridge Analytica Ltd. (CA), previously known as SCL USA, was a British political consulting firm that came to prominence through the Facebook–Cambridge Analytica data scandal. [6] It was started in 2013, [7] as a subsidiary of the private intelligence company and self-described "global election management agency" SCL Group by long-time SCL ...

5. Paxos (computer science) - Wikipedia

   en.wikipedia.org/wiki/Paxos_(computer_science)

   Paxos (computer science) Paxos is a family of protocols for solving consensus in a network of unreliable or fallible processors. Consensus is the process of agreeing on one result among a group of participants. This problem becomes difficult when the participants or their communications may experience failures.

6. PageRank - Wikipedia

   en.wikipedia.org/wiki/PageRank

   PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. According to Google:

7. Facebook–Cambridge Analytica data scandal - Wikipedia

   en.wikipedia.org/wiki/Facebook–Cambridge...

   Wired, The New York Times, and The Observer reported that the data-set had included information on 50 million Facebook users. [35] [36] While Cambridge Analytica claimed it had only collected 30 million Facebook user profiles, [37] Facebook later confirmed that it actually had data on potentially over 87 million users, [38] with 70.6 million of those people from the United States. [39]

8. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

9. SAS Institute - Wikipedia

   en.wikipedia.org/wiki/SAS_Institute

   SAS Institute (or SAS, pronounced "sass") is an American multinational developer of analytics and artificial intelligence software based in Cary, North Carolina. SAS develops and markets a suite of analytics software (also called SAS), which helps access, manage, analyze and report on data to aid in decision-making. The company's software is ...