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2. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [5] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [6] GA4 is the default Google Analytics installation and is the renamed version for the (App ...

3. Dummy variable (statistics) - Wikipedia

   en.wikipedia.org/wiki/Dummy_variable_(statistics)

   Dummy variable (statistics) In regression analysis, a dummy variable (also known as indicator variable or just dummy) is one that takes a binary value (0 or 1) to indicate the absence or presence of some categorical effect that may be expected to shift the outcome. [1] For example, if we were studying the relationship between biological sex and ...

4. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads can be integrated with Google Analytics 4 (GA4), [35] which can improve conversion tracking effectiveness. This integration allows for a more comprehensive understanding of user interactions across different platforms and devices. [36] Google Ads introduced enhanced conversions to make conversion measurement more accurate. [37]

5. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   v. t. e. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

6. Behavioral analytics - Wikipedia

   en.wikipedia.org/wiki/Behavioral_analytics

   Behavioral analytics. Behavioral analytics is a recent [when?] advancement in business analytics that reveals new insights into the behavior of consumers on eCommerce platforms, online games, web and mobile applications, and Internet of Things ( IoT ). The rapid increase in the volume of raw event data generated by the digital world enables ...

7. Prior Analytics - Wikipedia

   en.wikipedia.org/wiki/Prior_Analytics

   Prior Analytics. The Prior Analytics (Greek: Ἀναλυτικὰ Πρότερα; Latin: Analytica Priora) is a work by Aristotle on reasoning, known as syllogistic, composed around 350 BCE. [1] Being one of the six extant Aristotelian writings on logic and scientific method, it is part of what later Peripatetics called the Organon.