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Graphic design is a profession, [2] academic discipline [3] [4] [5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [6] Graphic design is an interdisciplinary branch of design [1] and of the fine arts.
Susan Kare ( / kɛər / "care"; born February 5, 1954) is an American artist and graphic designer, who contributed interface elements and typefaces for the first Apple Macintosh personal computer from 1983 to 1986. [1] She was employee #10 and Creative Director at NeXT, the company formed by Steve Jobs after he left Apple in 1985.
Complexity came to define the new digital aesthetic in graphic design. April Greiman was one of the first graphic designers to embrace computers and the New Wave aesthetic is still visible in her digital works. Important figures Wolfgang Weingart. Weingart was a German graphic designer, known as the father of New Wave design.
A graphic designer is a professional who practices the discipline of graphic design, either within companies or organizations or independently. They are professionals in design and visual communication, with their primary focus on transforming linguistic messages into graphic manifestations, whether tangible or intangible. [1] [2] They are ...
Art Nouveau. Art Nouveau ( / ˌɑːr ( t) nuːˈvoʊ / AR (T) noo-VOH, French: [aʁ nuvo] ⓘ; lit. 'New Art') is an international style of art, architecture, and applied art, especially the decorative arts. It was often inspired by natural forms such as the sinuous curves of plants and flowers. [1]
Artist's portfolio. An artist's portfolio (sometimes referred to as a lookbook) is an edited collection of an artist's best artwork intended to showcase their style or method of work. A portfolio is used by artists to show employers their versatility by showing different samples of current work. Typically, the work reflects an artist's best ...
A 1959 poster for the Gewerbemuseum Basel. The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s – 1950s but continued to develop internationally. It is considered the basis of the Swiss style. [1] [2] It expanded on and formalized the modernist typographic innovations of the 1920s that ...
Visual literacy. Visual literacy is the ability to interpret, negotiate, and make meaning from information presented in the form of an image, extending the meaning of literacy, which commonly signifies interpretation of a written or printed text. Visual literacy is based on the idea that pictures can be "read" and that meaning can be discovered ...
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