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Digital transformation (DT) is the process of adoption and implementation of digital technology [1][2][3] by an organization in order to create new or modify existing products, services and operations by the means of translating business processes into a digital format. The goal for its implementation is to increase value through innovation, [4 ...
The term "Digital Marketing" was coined in the 1990s. Digital marketing was formally known as and referred to as ' online marketing ', 'internet marketing', or 'web marketing'. Worldwide digital marketing has become the most common term and has taken off in the business industry, especially after the year 2013.
The digital economy is a portmanteau of digital computing and economy, and is an umbrella term that describes how traditional brick-and-mortar economic activities (production, distribution, trade) are being transformed by the Internet and World Wide Web technologies. [1][2] The digital economy is backed by the spread of information and ...
MIT Initiative on the Digital Economy. In 2013, the Center for Digital Business organized and launched the Institute-wide MIT Initiative on the Digital Economy, to address the impact of digital technologies on the world, [1] led by Erik Brynjolfsson and Andrew McAfee.
e. Electronic business (also known as online business or e-business) is any kind of business or commercial transaction that includes sharing information across the internet. Commerce constitutes the exchange of products and services between businesses, groups, and individuals and can be seen as one of the essential activities of any business.
A digital ecosystem is a distributed, adaptive, open socio-technical system with properties of self-organization, scalability and sustainability inspired from natural ecosystems. Digital ecosystem models are informed by knowledge of natural ecosystems, especially for aspects related to competition and collaboration among diverse entities. [1][2 ...
GE Digital. GE Digital is a subsidiary of American energy conglomerate GE Vernova. Headquartered in San Ramon, California, the company provides software and industrial internet of things (IIoT) services to industrial companies. GE Digital's primary focus is to provide industrial software and services in four markets:
Digital branding is a brand management technique that uses a combination of internet branding and digital marketing to develop a brand over a range of digital venues, including internet-based relationships, [citation needed] device-based applications [1] [2] or media content.