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Google Analytics is a web analytics service that tracks and reports website and mobile app traffic and events. It offers various features such as real-time analytics, e-commerce reporting, predictive metrics, and custom reports.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Learn about the basic steps, categories, and metrics of web analytics, as well as the tools and vendors that provide web analytics services.
Google Search Console is a web service by Google that helps webmasters check and optimize their websites. Learn about its features, history, integration with Google Analytics, and Insights.
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched in 2018. It unifies DoubleClick's advertising services and Google's own advertising and analytics services for big advertisers.
UTM parameters are URL parameters used by marketers to track online marketing campaigns across traffic sources and media. Learn how to use them, what they mean, and how they are parsed by web analytics tools.
Analytics is the systematic computational analysis of data or statistics for various purposes. Learn about the different types of analytics, such as descriptive, predictive, prescriptive and cognitive, and how they are used in fields like marketing, people, portfolio and risk analytics.
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