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Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [5] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [6] GA4 is the default Google Analytics installation and is the renamed version for the (App ...
Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. [1] Until 20 May 2015, the service was called Google Webmaster Tools. [2] In January 2018, Google introduced a new version of the search ...
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [ 1] It unifies DoubleClick 's advertising services (acquired in March 2008) and Google 's own advertising and analytics services. [ 2][ 3][ 4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...
Google's changes to its privacy policy on March 16, 2012, enabled the company to share data across a wide variety of services. [1] These embedded services include millions of third-party websites that use AdSense and Analytics.
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The data is collected through a unified Google Analytics account that stores anonymized IP addresses to preserve privacy. This is periodically queried using an open source analytics tool built by 18F called the analytics reporter, whose repository is available on GitHub. [43]
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