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  2. Audit plan - Wikipedia

    en.wikipedia.org/wiki/Audit_plan

    Audit plan. Audit planning is a vital area of the [audit], primarily conducted at the beginning of audit process, to ensure that appropriate attention is devoted to important areas, potential problems are promptly identified, work is completed expeditiously and work is properly coordinated. "Audit planning" means developing a general strategy ...

  3. Chief strategy officer - Wikipedia

    en.wikipedia.org/wiki/Chief_strategy_officer

    A chief strategy officer ( CSO) is an executive that usually reports to the CEO and has primary responsibility for strategy formulation and management, including developing the corporate vision and strategy, overseeing strategic planning, and leading strategic initiatives, including M&A, transformation, partnerships, and cost reduction.

  4. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is ...

  5. Strategy - Wikipedia

    en.wikipedia.org/wiki/Strategy

    Strategy (from Greek στρατηγία stratēgia, "art of troop leader; office of general, command, generalship" [1]) is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. [2] In the sense of the " art of the general", which included several subsets of skills including military tactics ...

  6. Strategic technology plan - Wikipedia

    en.wikipedia.org/wiki/Strategic_Technology_Plan

    The law requires enhancing education through technology entitlement funds to be directed toward professional development that is ongoing and high quality. Itemized budget and rational, evaluation method, and funding. In the strategic plan, there is an item budget, evaluation method, and funding source/amount/timeline.

  7. Market development - Wikipedia

    en.wikipedia.org/wiki/Market_development

    Market development. Market development is a growth strategy that identifies and develops new market segments for current products. It involves marketing existing products in new markets. [1] A development strategy targets non-buying customers in currently targeted segments. It also targets new customers in new segments.

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