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A press release (also known as a media release) is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information ...
Press conference. A press conference, also called news conference or press briefing, is a media event in which notable individuals or organizations invite journalists to hear them speak and ask questions. Press conferences are often held by politicians, corporations, non-governmental organizations, and organizers for newsworthy events.
News embargo. In journalism and public relations, a news embargo or press embargo is a request or requirement by a source that the information or news provided by that source not be published until a certain date or certain conditions have been met. They are often used by businesses making a product announcement, by medical journals, and by ...
"Press" is the collective designation of media vehicles that carry out journalism and other functions of informative communication, in contrast to pure propaganda or entertainment communication. The term press comes from the printing press of Johannes Gutenberg in the sixteenth century and which, from the eighteenth century, was used to print ...
Also called a streamer. An extremely large headline stretching across the width of a page, usually at the top. beat reporting Also simply beat. blockline Another name for the caption of a photograph. broadcast broadcast journalism broadsheet breaking news Also late-breaking news. 1. A news story that has only very recently occurred and is newly reported, especially in broadcast journalism, and ...
A video news release (VNR) is a video segment made to look like a news report, but is instead created by a PR firm, advertising agency, marketing firm, corporation, government agency, or non-profit organization. They are provided to television newsrooms to shape public opinion, promote commercial products and services, publicize individuals, or ...
Inverted pyramid (journalism) The inverted pyramid is a metaphor used by journalists and other writers to illustrate how information should be prioritised and structured in prose (e.g., a news report). It is a common method for writing news stories and has wide adaptability to other kinds of texts, such as blogs, editorial columns and marketing ...
News values are "criteria that influence the selection and presentation of events as published news." These values help explain what makes something "newsworthy." [1] News values are not universal and can vary between different cultures. Among the many lists of news values that have been drawn up by scholars and journalists, some attempt to ...
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