Search results
Results From The WOW.Com Content Network
In marketing, a company’s value proposition is the full mix of benefits or economic value which it promises to deliver to the current and future customers (i.e., a market segment) who will buy their products and/or services. [1] [2] It is part of a company's overall marketing strategy which differentiates its brand and fully positions it in ...
Definition and brief explanation. Market segmentation is the process of dividing up mass markets into groups with similar needs and wants. The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for ...
A service-level objective ( SLO ), as per the O'Reilly Site Reliability Engineering book, is a "target value or range of values for a service level that is measured by an SLI ." [1] An SLO is a key element of a service-level agreement (SLA) between a service provider and a customer. SLOs are agreed upon as a means of measuring the performance ...
A marketing information system ( MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis."
Quality assurance. Quality assurance ( QA) is the term used in both manufacturing and service industries to describe the systematic efforts taken to assure that the product (s) delivered to customer (s) meet with the contractual and other agreed upon performance, design, reliability, and maintainability expectations of that customer.
Component-based software engineering. Component-based software engineering ( CBSE ), also called component-based development ( CBD ), is a style of software engineering that aims to construct a software system from components that are loosely- coupled and reusable. This emphasizes the separation of concerns among components.
Commercial-off-the-shelf or commercially available off-the-shelf ( COTS) products are packaged or canned (ready-made) hardware or software, which are adapted aftermarket to the needs of the purchasing organization, rather than the commissioning of custom-made, or bespoke, solutions. A related term, Mil-COTS, refers to COTS products for use by ...
An " in-service " or " maintained as " specification, specifies the conditions of a system or object after years of operation, including the effects of wear and maintenance (configuration changes). Specifications are a type of technical standard that may be developed by any of various kinds of organizations, in both the public and private sectors.