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The USA Today Super Bowl Ad Meter is an annual survey taken of television commercials by USA Today in a live poll during the telecast in the United States of the Super Bowl, the annual professional American football championship game of the National Football League. The survey, which started in 1989, uses a live response on a zero-to-ten scale ...
The 2024 Super Bowl is in the books. The last down has been played, the last corn chip has been eaten, and the last commercial has aired. [For full Super Bowl coverage, check out Yahoo Sports NFL ...
Liz Roscher. Super Bowl Sunday! It’s here at last, the national holiday when we’re forced to sit through football in order to watch so many beloved ads. For the 10th straight year, Yahoo ...
The best Super Bowl ads manage to break through the clutter and communicate a benefit to potential customers in a distinctive and memorable way. These are some of the very best Super Bowl ads over ...
The average cost of a 30-second commercial during the Super Bowl increased from $37,500 at Super Bowl I to around $2.2 million at Super Bowl XXXIV in 2000. By Super Bowl XLIX in 2015, the cost had doubled to around $4.5 million, and by Super Bowl LVI in 2022, the cost had reached up to $7 million for a 30-second slot.
In fact, the Super Bowl is the American sports broadcast with the most consistent ratings, and draws substantially higher ratings than other sports events, including the NBA Finals and World Series. Ratings for the Super Bowl first peaked from 1977 to 1987, when no less than 44.4% of American households with television sets would watch.
The ad, which is largely considered one of the best Super Bowl ads ever, concluded with the words: “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be ...
Super Bowl LVII is days away, which means brands are vying for consumer attention with memorable, star-studded ads.. On 12 February 2023, the Kansas City Chiefs will face-off against the ...