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  2. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." [1] Enhancing customer satisfaction and fostering customer loyalty are pivotal for businesses, given the significant importance of ...

  3. American Customer Satisfaction Index - Wikipedia

    en.wikipedia.org/wiki/American_Customer...

    The American Customer Satisfaction Index ( ACSI) is an economic indicator that measures the satisfaction of consumers across the U.S. economy. It is produced by the American Customer Satisfaction Index (ACSI LLC) based in Ann Arbor, Michigan . The ACSI interviews about 350,000 customers annually and asks about their satisfaction with the goods ...

  4. Kano model - Wikipedia

    en.wikipedia.org/wiki/Kano_model

    The Kano model is a theory for product development and customer satisfaction developed in the 1980s by Noriaki Kano, which classifies customer preferences into five categories. Categories [ edit ] These categories have been translated into English using various names (delighters/exciters, satisfiers, dissatisfiers, etc.), but all refer to the ...

  5. Customer satisfaction at online banks has dropped, but still ...

    www.aol.com/finance/customer-satisfaction-online...

    Customer service satisfaction has decreased at online-only direct banks this past year, but remain higher than at brick-and-mortar banks, according to the latest J.D. Power U.S. Direct Banking ...

  6. Customer satisfaction research - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction_research

    Customer satisfaction research is that area of marketing research, customer intelligence, and customer analytics which focuses on customers' perceptions with their shopping or purchase experience . Companies are interested in understanding what their customers think about their shopping or purchase experience, because finding new customers is ...

  7. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    Customer experience is the totality of cognitive, affective, sensory, and behavioral customer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages. [1] [2] [3]

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