Hy-Vee is a midwestern supermarket chain that is owned by its employees. The company's slogan is "Where there's a helpful smile in every aisle". While Hy-Vees vary in size, the largest ones are full service supermarkets with extensive services like carryout food counters, dine-in options, delicatessens, bakeries, pharmacies, wine and spirits and coffee kiosks with Starbucks and Caribou Coffee. There are also some Hy-Vees with HealthMarkets organic and natural products, convenience stores and fuel stations. The company provides its customers with a rewards program called Fuel Saver that provides them with a discount on gasoline after purchasing in-store products that are featured in the store's weekly advertisement.