Recognition
Be the workplace that tops every wish list.
Gain national recognition for your brand.
Make your mark as a leading employer and become the benchmark for excellence in your sector. With one application, you can qualify for Great Place To Work® Certification™ and 20+ Best Workplaces™ lists. Gain a recruiting advantage when you get access to exclusive media partnerships, community resources, promotional toolkit, and much more.
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- Retain your employees and attract top talent
- Elevate your employer brand
- Be eligible for recognition on 20+ Best Workplaces Lists
- Benchmark your culture against the Fortune 100 Best Companies to Work For®
*Subscription and platform fees apply
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It pays to be Great Place To Work Certified.
Top Talent
Attract and retain the best employees.
Competitive Edge
Customers prefer recognized companies.
3x Market Returns
Certified Companies substantially outperform the market overall.
How it works.
Companies that want to be on a Best Workplaces list start by getting Great Place To Work Certified™. Through the Certification process, we capture employee feedback and details about the programs and practices that make your workplace unique.
Survey your employees.
Select a 2-week period to launch the Trust Index®, our research-backed employee survey.
Complete the Culture Brief.
Provide details about your company’s programs and practices on our Culture Brief™.
What is Great Place To Work Certification?
Great Place To Work Certification recognizes employers who create an outstanding employee experience.
Certification is a two-step process that includes surveying your employees and completing a short questionnaire about your workforce.
Because employee feedback and independent analysis determine the scores, Certification helps job seekers identify which companies genuinely offer a great company culture.
Certification gives employers a recruiting advantage by providing a globally recognized and researched-backed verification of great employee experience.
Get Certified today to attract top talent, build your employer brand, and deliver business results.
Learn MoreBest Workplaces Lists FAQs
Great Place To Work is the global authority on workplace culture, employee experience and the leadership behaviors proven to deliver market-leading revenue and increased innovation. We help companies around the world survey their employees, benchmark their results, identify gaps and improve their workplace culture. Ours is the only national recognition program based on a rigorous methodology and validated employee feedback.
In general, U.S. companies that:
- Have at least 10 full- and/or part-time employees
- Are Great Place To Work-Certified as of the list deadline
- To become Certified, companies must survey their employees using our flagship assessment, the Trust Index©, and complete a Culture Brief.
Certain lists may require more employees (50+). Please contact us for specifics if you’re interested in a particular list.
We use our For All Model and Methodology to evaluate our pool of Great Place To Work-Certified companies. Top-performing companies are recognized as Best Workplaces.
First, rest assured, we keep results completely confidential. We never disclose the names of companies who participate in the process but do not get recognized. You have nothing to lose.
While it's disappointing not to be recognized for a list you’re really interested in, going through the process is still extremely valuable.
You gain the benefits of employee feedback and can use our helpful reports and analytics to gain actionable insights about your business. We have Culture Coaches available if you’d like a little expert support along the way. And when you’re ready, try again!
Organizations partner with Great Place To Work to understand how effectively their leaders create the conditions for an overwhelmingly positive employee experience. Great Place To Work offers best-in-class data about the employee experience, sourced from surveys taken by millions of employees globally. This data offers organizations invaluable insight into how their workers will interact with the workplace and establishes benchmarks for working conditions around the world.
Great Place To Work’s employee-centric view of the workplace was revolutionary 30 years ago. Today, our Trust Model™ offers an unmatched opportunity to identify what’s happening within your organization. Great Place To Work’s survey and analysis gives employers the ability to measure and track employee experience against key metrics and industry leaders.
Earning Great Place To Work Certification has many benefits, including:
- Better recruitment metrics such as offer acceptance rate
- Higher business profitability
- Automatic Best Workplaces™ award eligibility
- Greater employer brand awareness
- Improved employee trust
- Higher retention: 51% higher than a typical U.S. workplace
- Greater employee pride in the company
- Recognition for having great people managers and leaders
Great Place To Work Certification criteria are the global standard for quantifying and benchmarking the employee experience. Using the Great Place To Work Trust Model and the Trust Index Survey, Certification evaluates workplace culture from the perspective that matters the most — the employee — offering the most comprehensive picture on the market of the internal health of an organization.
To be considered for Certification, organizations must have 10 or more employees and must complete a two-step process:
- Survey employees with the Trust Index Survey.
- Complete the Culture Brief™, a company questionnaire.
Positive employee responses to the Trust Index Survey (four and above on the five-point scale) are averaged to provide an organization-wide assessment of culture: the Trust Index. Companies that score above the current threshold become Great Place To Work Certified.
Surveys must meet strict requirements for how they are distributed and the percentage of employees who respond to ensure they accurately represent feedback from the company’s full population.
To earn Great Place To Work Certification, the average score across your survey results must show that approximately 7 out of 10 of your employees are having a consistently positive experience at work.
Once you are Certified, you will receive an email from us with access to your survey scores, digital Certification badge, a toolkit of social media images, and press materials with shareable content. As an extra benefit, your organization will automatically be eligible for all our award lists through the entire 12-month period your Certification is valid.
In broad terms, the Great Place To Work Trust Index™ Survey measures the level of trust in your organization and the consistency of the employee experience. In other words: How often can employees count on something happening in their workplace, such as clear and honest leadership, fair treatment, and employee recognition?
More specifically, the Great Place To Work Trust Index Survey measures individual employee experiences of five dimensions of a high-trust company culture through 60 statements and two open-ended questions. Three of the dimensions are connected to the actions of leaders and building trust: credibility, respect, and fairness. The other two dimensions measure the workplace experience of employees in relation to their colleagues and the wider organization: pride and a sense of belonging.
These five dimensions create a workplace culture where employees feel empowered and encouraged to do their most meaningful work. High-trust cultures are shown in Great Place To Work research to outperform their competitors in recruitment and retention, productivity and innovation, and financial performance.
Survey answers are assessed on a five-point scale, revealing the most common experience of employees in the organization. Employee scores are averaged to provide an organization-wide assessment of workplace culture: the Trust Index score.