The tangible outcome of customer experience (CX) investments and programs is long-term ROI derived from improved satisfaction, loyalty, and advocacy. But those responsible for CX programs face pressure to measure CX in short-term financial outcomes to justify program investment.

According to Gartner®, those who have calculated how customer satisfaction is associated with business outcomes are 29% more likely to report CX budget increases and a third less likely to report decreases in their CX budget.

Can you prove your customers are satisfied? The Gartner report, “Prove the ROI Business Case of Customer Experience Programs While Staying Customer-Centric,” is your step-by-step guide.

This complimentary report reveals insights on:

• Making the case for the business value of satisfied customers
• Ascertaining business metrics that are most important to your leaders
• Showing the importance of investments to improve customer perception
• Why demonstrating the value of lifting customer perception using your VoC data is key

Start proving your CX ROI case now.