zimmermann

Zimmermann Swimwear Opens Its Doors in Soho

Filed under: Apparel

We at Luxist are huge fans of the Zimmermann line of swim and resort wear. Their sexy, bold colors and flamboyant vintage prints are eternally fresh and appealing. Last August, we published a story about their fabulous fashion show on the roof of The Empire Hotel -- and now, we can all buy many of those same items in their new store in Soho, NYC.

That's right, Zimmermann has opened their first ever pop-up shop in the USA. Though we Americans can access some of the wild, yet elegant Australian swim and after-swim fashions through Shopbop and some department and specialty stores, many items are exclusive, for North America, to their store at 112 Greene Street (between Prince and Spring). The store also features their capsule collection of footwear and handbags, as well as complementary jewelry collections by Australian designers.

The 2,500 square foot, bright and airy pop-up shop opened Monday, April 12 and will continue through June 30, but Zimmermann is on the hunt for a full-time home in Soho.

Gallery: Zimmermann Pop-up Shop

Tags: new york, new york city, ny, pop-up shop, pop-up store, shopping, swimwear, zimmermann

Luxist Preview: Zimmermann Swimwear

by Annie Scott (RSS feed) —

Filed under: Apparel

Zimmermann models on the roof of the Empire Hotel

Zimmermann is a line of swimwear that's been around for ages in Australia, but they are slowly but surely cracking America with their wild and inventive designs. Known for eclectic prints and creative, haphazard shapes, Zimmermann suits are made from soft, forgiving (and flattering) materials in eye-catching colors.

We recently saw the preview fashion show for their upcoming resort collection (a private event held on the roof of the Empire Hotel) and the new styles certainly don't disappoint! These will be available toward the end of November.

So, here you go: Check out what's coming to make sure what you're buying now won't be out of style come resort season! We especially love the blues and greens. Keep an eye on ShopBop and Net-A-Porter to purchase.

Gallery: Coming in November from Zimmermann