zalemark

Jewelry Company Plans New Shopping Channel

Filed under: Jewelry

A new home shopping network is set to launch this fall. National Jeweler reports that jewelry design and development agency Zalemark Holding Co. has picked up the remaining assets of bankrupt multimedia retailer Gems TV. The company expects to close on the purchase soon and on September 1 wants to launch LuxTV which will sell mainly Zalemark brands including Demeter, Steven Zale Beverly Hills, B. Smith and Paris Blues as well as other jewelry lines on air and over the internet. Prices will start around $79.

LuxTV Inc. will run the marketing and operations of LuxTV out of Gems TV's former headquarters in Reno, Nevada and the network will reach around 40 million households through distribution on the Dish Network, DIRECTV and cable stations. The National Jeweler article says that the new channel will target the Hispanic consumer which is interested in buying known jewelry brands but at a lower price. Next year, LuxTV plans to move into shoes, handbags and other accessories, focusing on on celebrity-endorsed lines. The station will also have special sales with celebrity/designer guest hosts to benefit the charity Operation Smile, a children's charity that treats deformities such as cleft lip and cleft palate worldwide. Zalemark has supported Operation Smile in the past raffling off jewelry to raise money for the charity.

Tags: LuxTv, zalemark

Badgley Mischka Fine Jewelry Line

by Deidre Woollard (RSS feed) —

Filed under: Apparel, Jewelry

Fashion design duo Badgley Mischka has come up with jewelry for both the high and low ends of the fashion market. Last year they collaborated with the Renk sisters, designers of six-year-old fashion jewelry line Sequin, to create vintage-inspired costume jewelry. Last week during New York Fashion Week they showed off their high-end fashion collection along with jewelry that is the start of a fine jewelry line with Zalemark. The fashion line included luxurious suits, fur vests and long flowing evening gowns in jewel tones. Steven Zale the jewelry designer selected an ruby cabochon oval drop necklace in gold and diamonds to match with a black silk shirt-waisted dress with boots. Zalemark will work closely with the design team to develop, create and manufacture a two-tier couture line and a bridal line of fine jewelry under the Badgley Mischka label. Couture sets will include one-of-a-kind fashion pieces and a collection to compliment Badgley Mischka ready-to-wear and Badgley Mischka Bridal will feature unique semi-mounts, some rings complete with center stone, crafted with top quality G/VS stones and Belgium ideal cuts. Zalemark plans to debut the full collection at the Couture Show in Las Vegas, May 2008 and it will be in stores this fall.

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Tags: badgley mischka, jewelry, zalemark