Wyler Geneve Watches Laid To Rest, Ever To Wake Up?
Filed under: Timepieces / Watches

Wyler attempted to make headlines by producing the first all carbon neutral watches out there. This was done via the purchase of carbon offsets that I discussed as being good-natured but not particularly impressive. Wyler CEO Ryan St. George, is the only remaining employee, and it is unclear what his role will be once the rest of the employees have left. The brand's "deep freeze" will start in the coming months. A question arises as to what Wyler did wrong having reasonably nice watches that are certainly unique. The issue could be market penetration, distribution, or consumer interest. There is also the matter of pricing, which was optimistic to say the least. During the "bull economy" of the watch industry you had new brands popping up all over the place. Many with good ideas, and all with 'impressively' high prices. The market reality has finally caught up with them and they must learn the hard lesson that the market, not the manufacturer, determines what people will actually pay.
Via Perpetuelle via Business Montres (in French).
Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Justin Bieber Booed, Gets Standing Ovation at Billboard Music Awards
2013 Billboard Music Awards Best and Worst Dressed
Forbidden America: Cold War-Era Map Shows No-Go Zones For Soviet Tourists
2013 Billboard Music Awards: All the Winners!
Tenants: Stench of Death Makes St. Louis Complex 'Unlivable'
Oldest Water on Earth Found Deep Underground
Selena Gomez Leaving Justin Bieber's House: Booty Call Rumors Swirl
2013 Billboard Music Awards: Arrivals Photos From the Blue Carpet!
Ricardo Cerezo, Facing Eviction, Finds $4.85 Million Lottery Ticket
Forever 21 Worker Fired After She Tells Her Traumatic Story