The iPad may have forever changed the wine list. Now instead of providing their guests with a book-length wine list they can hand over a slim tablet. But the iPad adds more than mere portability, part of the appeal is that the iPad can also serve as an educational tool to learn more about the wine as you choose. Tech-savvy wineries who are already using multimedia platforms have a jump on this technology. One of them is Jordan Vineyard & Winery which has created a winemaker tasting note video series, created for iPad wine lists, as well as smart phones. The ready-made videos of winemaker Rob Davis offer taste profiles for specific wines. Chicago Cut Steakhouse was the first restaurant to premiere a video on its iPad wine lists in February, which features the winemaker discussing 2006 Jordan Cabernet Sauvignon and signature Chicago Cut dishes.
Jordan Vineyard & Winery has invested in technology, becoming the first family wine estate to create an in-house department for high-definition web video production. The winery began integrating video into all aspects of its sales and marketing beginning in early 2010 and is ready to provide custom videography services to key restaurateurs and retailers. The ready-made digital wine list videos are two-minute vignettes where the winemaker briefly describes the style and taste profile of the wine, as well as cellar life span and suggested food pairings. Custom videos of similar length include subtitles to accommodate restaurant noise levels and can be tailored to suggest specific restaurant dishes that would pair with Jordan Chardonnay or Cabernet Sauvignon.